QUESTION OF THE WEEK: What Is the Breakdown of Online Sales by Category in the US Digitally Native DTC Apparel and Footwear Market?
Online sales of digitally native apparel and footwear brands will total just over $6 billion in 2020, accounting for 2.2% of estimated overall US apparel and footwear consumer spending ($270.9 billion), according to Fung Business Intelligence and Coresight Research.
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