DIpil Das
QUESTION OF THE WEEK: What Are the Implications of Facebook’s Investment in Jio Platforms for Indian E-Commerce?
Facebook’s investment of $5.7 billion into Reliance Industries Limited (RIL)-owned Jio Platforms is likely to ease the introduction of latter’s e-commerce arm JioMart. Using Facebook-owned WhatsApp’s user base of around 400 million, JioMart can enter the largely untapped unorganized retail sector in India to challenge for a share in the nation’s e-commerce market.
