DIpil Das
Our US Monthly Retail Traffic and In-Store Metrics Report reviews year-over-year changes in selected store-based metrics, including sales, traffic and conversion rates.
ATV = average transaction value, % Return = percent of goods returned to stores
Source: RetailNext [/caption] Data for September showed performance varied over the course of the four weeks:
- US store-based traffic continued to fall in September, according to RetailNext. Retail traffic decreased 5.7% year over year in September, worsening from the 4.7% decline in August.
- The conversion rate (sales transactions as a percentage of traffic) advanced 1.4 percentage points in September following growth of 0.7 percentage points in August.
- Transaction volume increased 0.1% in September, the best performance in more than four years.
- The product return rate remained flat in September after declining 0.1 percentage point in August.
- ATV (sales divided by transactions) declined 1.3% in September, compared to 3.9% in July and 1.0% in August.
- Shopper yield (sales divided by traffic) grew 4.7% year over year in September, the same rate as August.
ATV = average transaction value, % Return = percent of goods returned to stores Source: RetailNext [/caption] Data for September showed performance varied over the course of the four weeks:
- The first week of September (which included Labor Day) performed the best for sales, conversion rates and shopper yield. The same week last year was negatively impacted by Hurricane Florence: The low base also contributed to this year’s year-over-year growth.
- September 21 performed the best for traffic, while September 23 reported the lowest performance.
- Sales, ATV, shopper yield and transaction volumes were lowest on September 23, while conversion rates were lowest on September 22.