Retail-Tech Landscape: Livestreaming E-Commerce—A Guide for Global Brands and Retailers

Coresight Research has identified livestreaming e-commerce as one of the key trends to watch in retail, driven by the Covid-19 pandemic-led shift to e-commerce. Livestream shopping combines entertainment and e-commerce. First established in China, it is fast becoming an essential marketing tool for brands and retailers around the world.

This Retail-Tech Landscape covers selected innovators globally whose technology solutions support brands and retailers in launching and developing livestreaming capabilities. We have identified 24 technology providers and 15 platforms worldwide:

• Shoppable live-video tech providers
• Livestream shopping tools
• Live shopping marketplaces
• Niche live shopping communities
• In-store virtual service providers
• Customized in-stream technology providers

Retail-Tech Landscape Infographic: Livestreaming E-Commerce—A Guide for Global Brands and Retailers

Retail-Tech Landscape: Livestreaming E-Commerce, by Category

Shoppable Live-Video Tech Providers: Providing business owners and creators livestreaming capabilities

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Livestream Shopping Tools: Offering tools for launching live shopping via owned websites and marketplaces

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Livestream Shopping Marketplaces: Enabling shoppers to browse product reviews and make purchases

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Niche Live Shopping Communities: Enabling DTC (direct-to-consumer) brands to reach their target consumers

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In-Store Virtual Service Providers: Replicating in-store customer experiences through tailored one-to-one live shopping solutions

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Customized In-Stream Technology Providers: Providing personalized live shopping experiences for consumers

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