Coresight Research’s measure of core retail sales is the unadjusted year-over-year change, excluding gasoline and automobiles. This metric stood at 2.0% in November, slowing from 4.1% in October.
The timing of Thanksgiving, Black Friday and Cyber Monday, all of which fell a week later this year than last year (and pushed Cyber Monday and its revenues into December), pushed down November sales growth.
[caption id="attachment_101255" align="aligncenter" width="700"]
Data is not seasonally adjusted
Source: US Census Bureau/Coresight Research[/caption]
Retail Sales Increase Month Over Month
The Census Bureau’s core metric is seasonally adjusted retail sales including automobiles and gasoline. Sales by this measure grew 3.1% year over year in November, mostly in line with October’s 3.0%.
On a month-over-month basis and seasonally adjusted, retail sales increased 0.3% in November.
[caption id="attachment_101256" align="aligncenter" width="700"]
Data is seasonally adjusted
Source: US Census Bureau[/caption]
Retail Sales Growth by Sector
Several sectors saw sequentially slower growth in November, including furniture and home-furnishings stores, general merchandise stores and nonstore retailers.
Sales growth accelerated in food and beverage stores, driven by grocery. Sales at department stores (a sub-set of general-merchandise stores) slid 9.4% in November, accelerating after October’s 6.3% decline. Clothing-store sales declined 2.9% in November, worsening from a 0.6% slip in October.
Nonstore retailer sales growth decelerated to 7.2% in November, from 14.0% in October and likely impacted by Cyber Monday falling in December this year. Gasoline station sales growth turned positive in November on the back of rising gas prices.
[caption id="attachment_101257" align="aligncenter" width="700"]
Data is not seasonally adjusted
Source: US Census Bureau/Coresight Research[/caption]