Opening of Nordstrom Men’s Store to Be Followed by Opening of Women’s Store Across the Street in 18 Months

Nordstrom’s new Men’s Store in New York City totals 46,000 square feet, with 41,000 square feet—nearly 89% of the store—devoted to retail. The retail mix includes high-end, fashionable streetwear and high-quality clothing. An eight-floor Nordstrom Women’s Store is expected to open in approximately 18 months across the street from the new Men’s Store. The first floor of the Men’s Store features sportswear, tech accessories, denim, fragrance and grooming items, sunglasses, and a special section devoted to avant-garde designer label Comme des Garçons. The second floor features suits ranging from $600 to $5,000 and made-to-measure suits from brands such as Samuelsohn and Z Zegna that start at approximately $1,295.

Nordstrom Men’s Store NYC Source: Coresight Research

Largest Men’s Shoe Department in New York City

The store offers a vast array of men’s shoes in a department that covers nearly half of the ground floor. It’s the largest men’s shoe department in New York City, according to a sales associate.

Nordstrom Men’s Store NYC: shoe department Source: Coresight Research

Same-Day Delivery Offered in All Five New York City Boroughs

Nordstrom is known for its customer service, and the new Men’s Store is offering customers same-day delivery (in under three hours) in all five New York City boroughs for $20. As a courtesy and upon request, Nordstrom will also deliver shopping bags from other retailers along with a customer’s Nordstrom order.

Nordstrom Men’s Store NYC Source: Coresight Research

Customers Can Pre-Reserve Items Online, and a Dressing Room Will Be Ready and Waiting for Them

Through the Nordstrom app, customers can pre-reserve items online to try on in-store before buying. A sales associate will receive a notification when the customer is 0.2 miles from the store and will then prepare a fitting room with the selected items, so they are ready for the customer to try on when he enters the store.

Nordstrom Men’s Store NYC Source: Coresight Research

24-Hour Concierge Service for Buy Online, Pick Up In-Store

Nordstrom Men’s Store NYC Source: Coresight Research

The Nordstrom Men’s Store also offers buy-online, pick-up-in-store service for customers who don’t want to try on items in-store before buying. Associates place the ordered items on a shelf in an area dedicated to in-store pickup. On opening day, the New York City store had received more than 50 orders by early afternoon. The store even offers a 24-hour pickup service to cater to customers who need an item outside of regular store operating hours (because their luggage was lost, for example). Shoppers can order online, then call the store to arrange for off-hours in-store pickup.

Nordstrom Men’s Store NYC: shelves with buy-online, pick-up-in-store orders Source: Coresight Research

Coffee and Cocktails, Delivered While You Shop

The Nordstrom Men’s Store has a coffee bar on the ground level and a Clubhouse serving cocktails and small plates on the second floor. Customers who want to sip a cappuccino or cocktail while shopping can purchase a drink and have it delivered by a sales associate.

Nordstrom Men’s Store NYC: Coffee Bar Source: Coresight Research

Nordstrom Men’s Store NYC: Clubhouse Bar Source: Coresight Research

Customized Fit Through Augmented Reality (AR) Avatar

The second floor of the store is devoted to designer wear, made-to-measure clothing, shirts and ties, and personal styling. There, shoppers can have customized shirts, ties, suits and formalwear made using an AR avatar. An avatar appears on a large screen after customers select the fabric they want. They then choose pocket, vent, button and lapel styles, and the changes automatically appear on the screen. The screen enables shoppers to zoom in on the fabric texture to see how the garment will appear in real life.

Nordstrom Men’s Store NYC: an AR avatar enables shoppers to customize garments Source: Coresight Research

Express Returns Kiosk Allows Customers to Scan and Return Without Waiting in Line

An Express Returns kiosk near the store entrance enables customers to return merchandise in-store without needing to wait in a checkout line. Customers use a touchscreen to scan their receipt, place the return slip and item in a bag, and drop the bag with the receipt into the secure Express Returns box. Nordstrom then processes the return within 48 hours.

Nordstrom Men’s Store NYC: Express Returns kiosk and box Source: Coresight Research

The Nordstrom Team: “We Will Do What It Takes to Make Our Customers Happy.”

Nordstrom’s famous customer service was in evidence on the opening day of the Men’s Store in New York City. Store representatives reported that the associates had come from other Nordstrom stores across the country and had been trained for eight weeks prior to the store opening. They were encouraged to tour other retail stores in New York City during their training period. Members of the Nordstrom family were also on-site on opening day, walking around the store and greeting customers.

Nordstrom Men’s Store NYC Source: Coresight Research