Kohl’s today announced a partnership with Reed Krakoff for a handbag and apparel line. Krakoff served as Executive Creative Director of Coach from 1996 to 2013 and is Creative Designer of the Reed Krakoff brand. The collection includes 100 pieces, with handbags ranging in price from $15 to $129 and apparel ranging from $38 to $130.
The collection, called REED, is the retailer’s first limited-edition designer line that features handbags. The line will be available at all Kohl’s stores across the country as well as on its website.
As part of its marketing efforts to support the launch of REED, on April 20, Kohl’s surprised 100 women commuting through New York City’s Grand Central Terminal with a personalized style experience that included a handbag from the collection.
Source: S&P Capital IQ
