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Fung Global Retail & Technology visited the KITH pop-up shop in New York City. Kith is one of the most innovative retailers, seamlessly combining retail with experience, and staying at the forefront of the current fashion landscape to create an entire lifestyle that is backed by immense hype. Many of Kith’s collections sell-out immediately, and the store often has lines with hundreds of people waiting to purchase the latest sneakers. Kith is self-described as “multifunctional lifestyle brand for both men and women, and a progressive retail establishment,” and the brand most recently partnered with cereal brand Captain Crunch to create a capsule collection deemed Cap’n Kith. The pop-up, in New York’s SoHo, is open for one month, and offers an original menu of Cap’n Crunch cereal mixes, known as Cap’n Kith, and other confections along with an assortment of apparel and accessories to celebrate the collaboration.
Source: KithNYC.com
Cap’n Kith cereal is a limited edition cereal run, with only 500 individually marked boxes. The collection also includes hoodies, t-shirts, robes, New Era caps, keychains and other accessories. The items are also available online, though in limited numbers.
Source: Fung Global Retail & Technology
Source: Fung Global Retail & Technology
This unusual duo of clothing company and cereal brand creates for an interesting in-store experience. Kith’s relationship with cereal goes way back, with the debut of Kith Treats, New York’s first cereal bar and café located inside of the flagship location. The café serves up 23 different cereals, with 22 assorted toppings and 4 milk options. Kith opened a second Kith Treats location inside of the brand’s Manhattan store.