Jan 1, 2019
3 min

JCPenney Company, Inc. (NYSE: JCP) Company Profile

Insight Report
Company Profiles

Nitheesh NH
Most Recent Quarter (3Q18) Annual Financial Results [caption id="attachment_57606" align="aligncenter" width="820"] Fiscal year ends February 3 of the following year. TTM = trailing 12 months ended November 3, 2018.[/caption] Company Profile JCPenney operates department stores and via its website, selling family apparel and footwear, accessories, fine and fashion jewellery, beauty products through Sephora inside JCPenney, and home furnishings. The company department stores also offer services such as styling salon, optical, portrait photography and custom decorating. The company was founded in 1902 and is based in Plano, Texas. In its annual 10K dated February 3, 2018, the company reported its merchandise mix of total net sales from 2015 to 2017 had increased in home from 12% to 15% of total, women’s accessories (including Sephora) increased from 12% to 13% of total, and services increased from 5% to 6%, whereas the women’s apparel decreased from 25% to 22% of total, and men’s apparel and accessories from 22% to 21% of total. Footwear and handbags have remained constant at 8% of total, and jewellery has remained constant at 6% over the three-year period. Strategy The company’s strategy centers on three pillars: offering private labels, providing omnichannel services and increasing revenue per customer. The company is focusing on leveraging its sourcing and private brand infrastructure to increase its private brands to offer style, quality, and value. Second, the company wants to become an omni-channel retailer and to this end has enhanced its buy-online-pick-up-in- store (BOPIS) initiatives. The company’s third strategic priority is increasing revenue per customer to help the customer find “what she loves for less time, money and effort.” To accomplish this, the company plans to continue to roll out Sephora inside JCPenney locations and to further promote its appliance and home merchandise categories. Store Fleet and Employees JCPenney operates 872 department stores in 49 states and Puerto Rico and has approximately 98,000 employees. Revenue Breakdown (FY18) Revenue Breakdown (FY18)
Date Development
Oct 10, 2018 Synchrony and JCPenney announce a multi-year extension of their strategic partnership to continue offering financing.
Oct 2, 2018 JCPenney announces the appointment of Jill Soltau as Chief Executive Officer and a member of the Board of Directors.
Oct 2, 2018 JCPenney launches new private brand: Peyton and Parker, offering a curated collection inspired by Instagram moments and the aesthetic created by everyday, stylish moms.
Management Team
  • Jill A. Soltau, Chief Executive Officer
  • Michael Fung, Interim Executive Vice President and Interim CFO
  • Therace M. Risch, Executive Vice President, Chief Information Officer, and Chief Digital Officer
  • Marci P. Grebstein, Executive Vice President and Chief Marketing Officer
  • Brynn Evanson, Executive Vice President of Human Resources
  • Mike Robbins, Executive Vice President of Private Brands and Supply Chain
Source: Company reports/Bloomberg/Capital IQ/Coresight Research
Sector Overview
  • For context on this company, please refer to our report Sector Overview: department stores.

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