Apr 11, 2018
1 min

Is April the Cruelest Month? Perhaps So, for Consumer Traffic at Least

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Weather-Driven Demand Likely to Be Down 2% in April

As the top-left graph below illustrates, April monthly weather-driven demand (i.e., traffic) is expected to decline by 2%. The other graphs below show year-over-year weather-driven demand by week, by month by region, and by week by region.
Source: Planalytics
The maps below show that the weather across many areas of the US this week is colder and wetter than it was a year ago.
Source: Planalytics
Finally, the table below provides Planalytics’ traffic forecasts for specific retail segments.
Source: Planalytics
   

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