What’s the Story?
This report forms part of our
Innovator Profile series, which focuses on emerging technologies that are disrupting traditional retail and fueling innovation across the retail value chain.
In this report, we profile Quidol, which is a subsidiary of Redpill Media. The company targets two main audiences: It enables individual creators and small businesses and brands to hold live broadcasts on Quidol’s live shopping platform and provides a managed service for corporate clients and large companies looking to host live shopping sessions via their own websites.
Coresight Research collaborated with Quidol to offer insights into its service capabilities and offerings.
Why It Matters
Livestream shopping is set to continue growing rapidly, with the
US livestream e-commerce market set to reach $11 billion in 2021 and $35 billion in 2024, Coresight Research estimates. Brands and retailers will increasingly turn to live shopping channels to engage consumers.
Unlike other startups targeting live shopping technology set up, Quidol claims to provide a comprehensive mixed-model range of solutions to make live shopping accessible to any business of any size.
Along with livestreaming technical support, Quidol’s managed service offers editorial, video production and live shooting filming services—distinguishing the company from its competitors. The company serves blue chip companies in various industries, including Carrefour and Marionnaud.
Quidol’s self-service livestreaming platform encourages local businesses and individuals to broadcast their own live shopping sessions and interactions (quizzes, sales, surveys), with the technology accessible from their phones or laptops.
Quidol: In Detail
Headquarters
Paris, France
Funding Stage
Quidol is a subsidiary of Redpill Media
Management Team
Marco Tinelli—President
Sergine Dupuy—CEO
Manon Lalanne—General Manager
Aymeric Beudaert—CTO
What Problem Is the Company Solving?
The company sees its product as providing an opportunity for businesses of all sizes to easily utilize live selling functions to engaging with all consumers. Founded as an interactive livestreaming channel to engage the business-to-consumer (B2C) audiences of parent company Redpill Media through daily live quizzes, Quidol stated that it quickly discovered additional uses for its technology. The company pivoted to help major enterprises enhance their shopping campaigns in the emerging live commerce market.
Competitive Advantage
- Early player in the livestreaming space: Quidol entered the live shopping space in its early stages in 2017. Quidol claims to have worked with blue chip brands and retailers on pioneering live shopping events and thus has extensive expertise.
- Specialization in livestreaming entertainment: Quidol states that its expertise in real-time entertainment distinguishes its offer in the live shopping space. The company provides features such as polls, quizzes and games to optimize engagement and conversion rates.
- Capacity to host large audiences: Quidol can host massive audiences, reaching around 250,000 simultaneous unique viewers in its livestream sessions, which particularly appeals to its large corporate clients. The company’s operations are robust and scalable operations, with the capacity to integrate live shopping pages within any e-commerce website within one day.
- Comprehensive live shopping ecosystem: Quidol draws on expertise within its parent company Redpill media to offer solutions beyond technical livestream set up. This enables the company to offer support on video production, design and marketing and execute a full livestream activation plan for its clients.
Strategy for the Post-Pandemic Market
Quidol adapted well to the pandemic, pivoting quickly to advance its self-service livestreaming platform and white-labeled player that can be integrated into other live video channels. The company plans to develop the technology behind its self-service model to enable individual creators and influencers to host increasingly interactive live shopping sessions.
In addition, Quidol is building its strategy to cater to an influx of retail clients amid the spike in e-commerce demand in the post-pandemic market. This momentum is already building, with Quidol launching a weekly live shopping program for Carrefour from March 2021, following on from the retailer’s pilot live shopping campaign with Quidol in November 2020.
The company will continue to develop its product and services to build long-lasting partnerships with key retailers in the industry.
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Source: Live shopping sessions hosted by Quidol for partners including Carrefour, Puma and Rakuten[/caption]
Upcoming Developments
Quidol plans to add two new features to its range in the near future:
- Community purchase: The new feature enables livestream viewers to access exclusive discounts by making group purchases. This encourages shoppers to share livestream information and products within their network, providing a holistic way for brands and retailers to build out their communities.
- Live shopping mall: As Quidol accumulates more brands, retailers and individual sellers using its live shopping services, the platform will launch a marketplace for online shoppers to browse live sessions and make purchases within a “virtual mall.”
What We Think
Quidol’s self-service offering gives creators and influencers an accessible livestreaming platform to showcase products to their fans. Combined with Quidol’s managed service, which offers significant capacity for scalable and comprehensive retailer collaboration, we think that the company is well positioned to play a significant role in the live shopping space.
