DIpil Das
QUESTION OF THE WEEK: How Is Singles’ Day 2020 Shaping Up So Far?
Sales of beauty products are booming during Alibaba’s Double 11 shopping festival: Within the first hour of the event’s first sale period on November 1–3, seven of the top 10 bestselling products were in the beauty or beauty devices categories. In addition, livestreaming has gained huge traction this year, and upgraded logistics infrastructure and increased labor are enabling faster deliveries of customer orders.
