Nitheesh NH
QUESTION OF THE WEEK: How Does US Retailers’ Buy Online, Return in Store Deployment Compare Against Global Counterparts?
US retailers trail their international counterparts marginally in adopting the “buy online, return in store” (BORIS) model, with 42.1% offering the service versus the international average of 46.7%, according to a 2018 OrderDynamics survey of retailers in seven countries. Omnichannel retailers see much higher rates of adoption.
