Which Retailers Do US Holiday Shoppers Expect To Buy Gifts From?
One advantage for Amazon this holiday season is consumer demand for free shipping, which Amazon.com has a strong reputation for providing, whether for Prime members or on selected non-Prime orders.
In brick-and-mortar retail, consumers’ preference for consolidating shopping trips should support multibrand, multicategory retailers—including many of the most popular names charted here.
Best Buy (electronics) is the only category specialist in the top 10.
Kohl’s has a strong lead among department stores, while Macy’s lags.
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