DIpil Das
- Some 31.2% of holiday shoppers have shopped or are shopping from fewer stores to reduce their trips to brick-and-mortar locations, benefiting formats such as mass merchandisers and warehouse clubs that offer multi-category and multibrand products.
- Three in 10 holiday shoppers have switched or are switching some or all of their holiday spending from stores to e-commerce.
- We have seen a very gradual uptick in the adoption of curbside and in-store pickup services.
