Each month, H&M reports sales growth in local currencies, including VAT, as well as monthly store numbers. For September, the company noted that “the unseasonably warm weather … had a very negative impact” on its sales for the month.
As a result, the spread between store growth and sales growth widened substantially to 1,162 basis points in September.
Source: Company reports/Fung Global Retail & Technology
Note on Sales Growth vs Store Growth
Although changes in the difference between sales growth and store growth suggest changes in underlying sales growth rates, the measure should not be taken as indicative of comparable sales growth in absolute terms. The figures are calculated from rounded sales growth data and unrounded store growth data.