[caption id="attachment_68903" align="aligncenter" width="600"]
Source: Company reports/Coresight Research[/caption]
FY18 and 4Q18 Results
H&M reported its 4Q18 and FY18 results for the periods ended November 30, 2018.
For FY18:
- Net sales were up 5.2% year over year. In local currencies, the company grew net sales 3%. Online sales showed robust growth of 22% year over year to SEK30 billion.
- In local currencies, H&M saw a 6% fall in U.S. revenues versus an 8% increase in U.S. store numbers; a 10% increase in China revenues versus a 5% increase in store numbers; a 1% decline in Germany revenues versus a 1% increase in store numbers; and, a 5% increase in U.K. revenues versus a 4% increase in store numbers.
- Gross margin contracted 130 basis points to 52.7%.
- Operating margin contracted 290 basis points, due to higher selling and administrative costs.
- EPS fell 21.9% year over year to SEK7.4, missing the consensus of SEK7.8 by StreetAccount.
- During FY18, excluding franchises, the group opened 336 stores and closed 143 stores and through franchise partners opened 39 stores and closed three.
H&M noted that ongoing transition work related to logistics and online integration contributed to gradually improved sales and increased market share in most markets during the second half.
For 4Q18:
- The company grew net sales 12% year over year to SEK56.4 billion, compared to 9% growth in the previous quarter. In local currencies, net sales increased 6%, strengthening from 4% growth in the previous quarter, led by increased full-price sales and lower markdowns.
- The group grew online sales 24.0%, lower than the 32% growth reported in 3Q18.
- The gross margin contracted by 120 basis points to 54.2%, slightly below the consensus of 55.0% by StreetAccount. H&M noted that markdowns decreased 0.6 percentage points in 4Q18.
- The operating margin contracted 190 basis points to 7.6%, lower than the consensus of 8.8%, due to higher selling and administrative costs. The company also recorded a cost of SEK560 million in the quarter, related to the replacement of logistics systems and upcoming transitions.
- Management attributed the increase in the SG&A ratio to store and online expansion, increased investments in H&M Club and costs related to the implementation of new logistics systems in the U.S., France, Italy and Belgium.
- EPS fell 11.2% year over year to SEK2.14, below the consensus of SEK2.32 recorded by StreetAccount.
- H&M said it outperformed in a number of markets in 4Q18. In local currency, in the U.K., 38% online growth was offset by a 1% decline in store-based sales, leading to total growth of 8%. In other markets, total growth was driven by both physical stores and online. In local currencies, markets that performed well were China (+24%), India (+43%) and Russia (+27%). H&M noted that other markets such as the U.S. and Norway were more challenging. In local currencies, U.S. sales in fell 2% year over year, while revenues for Germany were up 2% and for the U.K were up 8%.
- H&M opened three new fulfilment centres with a total logistics area of around 230,000 square meters during the quarter, increasing existing capacity, particularly for online sales.
- The company noted that inventory levels were up year over year.
- Management said it is focused on store portfolio optimization and will continue to integrate physical stores and digital channels.
CEO Karl-Johan Persson noted:
It has been a challenging year for H&M group and the industry but after a difficult first half there are signs the company’s transformation efforts are beginning to take effect. Improved collections generated better full-price sales and lower markdowns towards the end of the year. Bolstered by these positive signals, the company accelerated its transformation plans in the fourth quarter with a particular focus on the replacement of logistics systems.
Outlook
The company did not provide quantitative guidance for FY19. However, management highlighted the following points:
- For 1Q19, the company expects markdowns to be around 1 percentage point lower compared to the year-ago period and expects to see continued improvement in inventory, led by strong collections and increased full-price sales.
- Net sales for the period December 1, 2018 to January 28, 2019, increased 4% year over year in local currencies.
- In FY19, the company plans to open around 335 new stores, of which around 240 will be H&M stores. H&M plans to close 160 stores.
- The company will open new logistics centers outside Madrid and north of London at the end of 2019 or beginning of 2020.
- In FY19, according to the consensus estimates by StreetAccount, analysts expect H&M to report revenues of SEK220.6 billion, up 4.8%year over year, and EPS of SEK8.11, up +6.2% year over year.