Groceryshop is the leading event for grocery and CPG innovation, looking at disruptive trends, technologies and business models, and the 20 companies presenting on the afternoon of Sunday, September 15 represent innovators offering some of the most exciting solutions to some of the biggest challenges retailers face keeping up with fast-changing consumer preferences – and expectations. In this series, we present profiles of the companies presenting at Groceryshop, counting down from now until the event. In this report, we look at SuperUp and Tastry.     SuperUp at a Glance Founded in 2015, SuperUp provides mobile shopping solutions to retailers and brands. The app-based solution integrates video and other product or marketing content into the shopping experience. It also leverages artificial intelligent to provide real-time personalized recommendations. The company now has offices in Europe and the US. [caption id="attachment_95700" align="aligncenter" width="700"] Source: SuperUp[/caption]   What Problem Does SuperUp Solve? Retailers want to provide a seamless omnichannel experience to shoppers: SuperUp helps them build apps which combine shopping, video content and marketing. Headquarters Tel Aviv. Funding Stage Seed. Management Team Roy Ittah, Founder and CEO. Company Outlook In November 2018, SuperUp received $15 million in seed funding.       Tastry at a Glance Founded in 2016, Tastry is an automated, machine learning-based platform for wine sellers. The company’s solution analyses the chemistry of wine, then uses artificial intelligence and machine learning to make personalized and sensory-based beer, wine and spirit selections and pairing recommendations. [caption id="attachment_95702" align="aligncenter" width="700"] Source: Tastry[/caption]   What Problem Does Tastry Solve? Retailers want wine buyers pick the right wine and cross-sell food at the same time. Headquarters San Luis Obispo, California. Funding Stage Seed. Management Team Katerina Axelsson, Founder and CEO. Company Outlook Tastry plans to launch an automated food pairing solution which not only pairs wine with recipes but also with food inventory at the store. The new solution can even filter dietary preferences and intolerances. In October 2018, Tastry announced a strategic partnership with Aila Technologies, a leading enterprise retail technology platform, to work on in-aisle touchpoints.