Groceryshop is the leading event for grocery and CPG innovation, looking at disruptive trends, technologies and business models, and the 20 companies presenting on the afternoon of Sunday, September 15 represent innovators offering some of the most exciting solutions to some of the biggest challenges retailers face keeping up with fast-changing consumer preferences – and expectations. In this series, we present profiles of the companies presenting at Groceryshop, counting down from now until the event. In this report, we look at Oriient and Pick ‘n’ Watch.     Oriient at a Glance Founded in 2016, Oriient uses the Earth's magnetic field and smartphone sensors to provide positioning services. The solution can be used in malls, megastores, hospitals, universities or office buildings. [caption id="attachment_95692" align="aligncenter" width="700"] Source: Oriient [/caption]   What Problem Does Oriient Solve? Retailers want to guide consumers to products and want this to be as straight forward as possible: Oriient provides an easy to deploy solution that does not require hardware. Headquarters Tel Aviv. Funding Stage Seed. Management Team Mickey Balter, Cofounder and CEO. Amiram Frish, Cofounder and CTO. Company Outlook In April 2019, Oriient received $4 million funding from F2 Capital and Innogy Innovation Hub.   Pick ‘n’ Watch at a Glance Founded in 2017, Pick ‘n’ Watch provides smart shelves that offer a compact, modular, easy-to-deploy solution. The smart shelves use motion sensors to detect consumer interaction with products, then automatically display relevant promotional or informational videos in response. The company’s solution also provides real-time analysis on customer activity to offer further insights. [caption id="attachment_95694" align="aligncenter" width="700"] Source: Pick ‘n’ Watch[/caption]   What Problem Does Pick ‘n’ Watch Solve? Retailers want to educate customers about products, but having enough staff on hand to constantly attend to every customer would be impractical. Pick ‘n’ Watch shows the right product video and promotional deal when customers interact with the product. Headquarters San Jose, California. Funding Stage Seed. Management Team Daniel Gallagher, Founder and CTO. Ben Reich, Cofounder and CEO. Company Outlook The company raised $1.5 million in a seed round in August 2018.