DIpil Das
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- The health and wellness movement has made great strides recently, and the trend only intensified during the pandemic.
- Coresight Research’s US Consumer Tracker in December 2021 found that one-quarter of US consumers expect to retain the changed behavior of focusing more on health and wellbeing in the long term.
- Consumer packaged goods (CPG) companies are positioning themselves and their brands to appeal to consumer focus on leading healthier lifestyles.