DIpil Das
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- Product returns have always been a part of retail, but recent e-commerce growth has magnified their importance. Retailers should offer multiple channels for customers to return items, to accommodate the differing preferences of consumers—particularly when it comes to online purchases.
- A Coresight Research survey conducted in April 2022 found that among online shoppers who had returned an online purchase in the past 12 months, mail and drop-off locations were the most preferred channels.