DIpil Das
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- The CPG and grocery sector showed exceptional strength and has remained one of the strongest performing retail segments throughout the pandemic.
- From late March 2020, when pandemic restrictions were first implemented, consumers began making fewer trips to grocery stores and buying more on each visit. The trend of larger basket sizes coupled with fewer transactions continued throughout the pandemic as consumers limited their number of store visits due to health concerns.
- However, as vaccination rates rise and the economy recovers, consumers are now shopping more frequently, but purchasing less per visit—signifying a gradual return to normalcy to which the CPG retail space may need to adapt once again.