albert Chan
Coresight Bites provide free snapshots of Coresight Research data and findings. Subscribers can access the full research here. To find out how to subscribe, click here.
- In China, shopping festivals present massive opportunities for brands and retailers to increase brand awareness and drive sales. For brands that have a presence in China, the 6.18 Shopping Festival is also a testing ground for Singles’ Day and long-term strategies in the China market.
- Click the image below to read more about sales performances across different e-commerce platforms during 6.18 this year, as well as three key trends that we saw during the event.