CloudCherry provides predictive analytics, rich customer journey mapping and sophisticated survey capabilities for customers operating contact centers in the cloud or on-premises. The company has $9 million in annual revenues, according to Owler. Following the close of the acquisition, the business will join Cisco's Contact Center Solutions business. Cisco is forming a new approach to work and productivity, called Cognitive Collaboration, which integrates intelligence and context throughout all collaboration experiences, including the contact center. Cisco’s collaboration customers include 95% percent of the Fortune 500, including more than 30,000 contact center customers and more than three million contact center agents. Implications for retail: The acquisition will provide cloud-based predictive analytics to Cisco’s technology offering for call centers, which should enable the company to offer better service and enhance the customer experience.