Nitheesh NH
On March 26, 2019, Boohoo Group announced that it had acquired the brand and intellectual property assets of MissPap, an online-only women’s fashion brand. On March 13, Drapers.com had reported that MissPap was on the brink of liquidation.
The acquisition adds to Boohoo Group’s collection of brands: As well as its eponymous Boohoo brand, these include PrettyLittleThing (acquired in January 2017) and Nasty Gal (acquired in February 2017).
Boohoo Group CEO John Lyttle said:
This acquisition further strengthens our multi brand platform, representing an exciting opportunity to accelerate our offering to our ever-growing range of customers globally.
Acquired brands are driving growth at Boohoo Group: In its 3Q19 update in January, the company noted that PrettyLittleThing revenues were up 96% year over year and Nasty Gal revenues were up 76%, while Boohoo brand revenues were up by a more modest 14% year over year.