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Amazon Prime Day 2019 will begin at 3 a.m. EST on July 15, 2019. This year, the event will last two days, the longest Prime Day sale so far. It will run in 18 countries this year versus 17 last year — with the United Arab Emirates seeing its first Prime Day. The event will run for 48 hours this year compared to 36 hours in 2018.
Over a Million Deals Globally
This year’s Prime Day will feature more than one million deals globally, including what the company says will be “the biggest deals ever” on Amazon Music, Prime Video and Alexa-enabled devices.
During the Prime Day period, Amazon plans to offer:
Spend $10 at Whole Foods Market and get a $10 credit to use during online Prime Day sales.
Source: Whole Foods Market[/caption] Countdown to Prime Day To build excitement for Prime Day, Amazon is already offering general and daily deals, including:
Amazon Prime Day 2019 marketing campaign
Source: Amazon[/caption] Prime Day Sales Estimates: $5.8 Billion This Year Amazon does not disclose figures for revenues generated during Prime Day shopping events. We estimate that Amazon’s Prime Day online sales will reach approximately $5.8 billion globally this year, up by around half compared to the estimated $3.9 billion of sales last year. Supporting this growth is Amazon’s plans for a bigger event, with more promotions and initiatives over a longer period: Our 2018 estimate is for a 36-hour Prime Day; our 2019 estimate is for a 48-hour event. Our figures reflect estimated product sales online and exclude revenues from additional Prime membership sign-ups during Prime Day. Our estimated split by region, shown below, is based on Amazon’s 2018 segmentation of its online retail revenues, and suggests that the US market will account for around $3.6 billion, or 62%, of estimated 2019 Prime Day sales. [caption id="attachment_92690" align="aligncenter" width="700"]
Source: Company reports/Coresight Research[/caption]
To place these estimates in context:
Source: Amazon[/caption]
Other Retailers Are Jumping on The Bandwagon
In the US, companies such as Target, Walmart, eBay and Best Buy are taking measures to compete with Amazon’s Prime Day promotions.
[caption id="attachment_92692" align="aligncenter" width="700"]
Source: Company reports[/caption]
- Deals everywhere: Deals will be offered on all devices in all Prime countries.
- Prime Day concert, live on July 10: Presented by Amazon Music, the concert is scheduled to take place in New York City on July 10, with Taylor Swift performing live with Dua Lipa, SZA, Becky G and host Jane Lynch.
- Exclusive from Alexa: Special deals for owners of the Amazon Echo, Dot and Tap artificial intelligence-enabled appliances on Prime Day.
- Twitch Prime benefit: Prime members can unlock free games, exclusive in-game content and live events featuring Apex Legends and EA Sports.
- More small sellers: This Prime Day, Amazon is allowing members to shop from US-based innovators, artisans and entrepreneurs.
- Credit from Whole Foods shopping: For every $10 Prime members spend at Whole Foods Market through July 16, they get a $10 credit to use during online Prime Day sales.
Spend $10 at Whole Foods Market and get a $10 credit to use during online Prime Day sales.Source: Whole Foods Market[/caption] Countdown to Prime Day To build excitement for Prime Day, Amazon is already offering general and daily deals, including:
- Cuisinart cast iron cookware for $69.99, on sale from $129.99.
- Up to 30% off kids and baby styles from Gerber.
- Fire TV Stick + 2 months of HBO for $39.99.
- $129 off the Ring Video Doorbell Pro and Echo Dot bundle for Prime members.
- Up to 30% off college products.
- Holy Stone HS 110G GPS drone with 1090P camera for $149.99.
- Amazon Music for four months for $0.99.
- $1.99 to rent Marvel movies.
- Echo Input for $14.99, on sale from $34.99.
Amazon Prime Day 2019 marketing campaignSource: Amazon[/caption] Prime Day Sales Estimates: $5.8 Billion This Year Amazon does not disclose figures for revenues generated during Prime Day shopping events. We estimate that Amazon’s Prime Day online sales will reach approximately $5.8 billion globally this year, up by around half compared to the estimated $3.9 billion of sales last year. Supporting this growth is Amazon’s plans for a bigger event, with more promotions and initiatives over a longer period: Our 2018 estimate is for a 36-hour Prime Day; our 2019 estimate is for a 48-hour event. Our figures reflect estimated product sales online and exclude revenues from additional Prime membership sign-ups during Prime Day. Our estimated split by region, shown below, is based on Amazon’s 2018 segmentation of its online retail revenues, and suggests that the US market will account for around $3.6 billion, or 62%, of estimated 2019 Prime Day sales. [caption id="attachment_92690" align="aligncenter" width="700"]
Source: Company reports/Coresight Research[/caption]
To place these estimates in context:
- Alibaba Group reported sales of $30.8 billion on Singles’ Day
- We estimate that Amazon saw total worldwide sales (gross merchandise volume) of $277 billion in 2018, implying Prime Day contributed around 1.4% of annual sales.
- Over 100 million products were sold during the event, according to Amazon.
- Held in 17 countries.
- Amazon says it has more than 100 million Prime members worldwide.
- Fire TV Stick 4K with Alexa Voice Remote and streaming media player were best sellers during the 2018 event.
Source: Amazon[/caption]
Other Retailers Are Jumping on The Bandwagon
In the US, companies such as Target, Walmart, eBay and Best Buy are taking measures to compete with Amazon’s Prime Day promotions.
[caption id="attachment_92692" align="aligncenter" width="700"] Source: Company reports[/caption]