DIpil Das
Amazon documents from 2018 obtained and reviewed by the website The Information contained the following details about the company’s plans for its Amazon Go stores:
- Amazon had planned to open 56 Go stores by the end of 2018 and 156 Go stores by the end of 2020. To-date, the company has announced 18 stores and opened 15 to-date.
- The company had forecast revenues to grow from $28 million in 2018 to $639 million in 2020, a 377% CAGR, though this revenue figure is likely tied to its store forecast. Revenue per store is projected to more than quadruple from less than $500,000 per store (based on 56 stores) to more than $4 million per store in 2020 (based on 156 stores).
- Amazon also estimated the cost of launching and operating its stores at $224 million in 2018 (or $4 million per store, based on 56 stores) to $474 million in 2020 (or about $3 million per store.)