As companies seek to market their products online with the same richness and immediacy they do in the real world, livestreaming and shoppable video stand out as huge opportunities. US livestreaming is in its early days, but growing fast: shopping via livestreaming is expected to triple to $35 billion by 2024. This session will help companies understand how to develop a livestream and shoppable video strategy, from selecting the right platforms to engaging viewers and driving conversion.