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The E-Commerce X-Factor: Mastering a Powerful Digital D2C Strategy

1 min read| 3 years, 3 months ago | Premium

WHAT'S INSIDE

The beauty industry has one of the highest levels of personal involvement, as the buyer puts a lot of time and effort into research and evaluation before making their final purchase decision. Learn how to create digital D2C retail environments that offer the enjoyment of one-on-one interactions combined with the convenience of digital try-before-you-buy solutions. What you will learn: √ A look at innovative new E-Commerce Solutions to drive business √ The impactful results of beauty tech solutions like increased customer satisfaction, longer sessions, decreased return rates, and more. √ The turnkey platform integrations available for YouTube, Snap, Facebook √ Tmall Global platform focusing on helping beauty brands sell to China via cross-border and focusing on building content with KOL live-streaming for customer acquisition and retention
Moderator

Wayne Liu - General Manager & SVP, Perfect Corp.

Panelists
  • Deborah Weinswig - CEO & Founder, Coresight Research
  • Jackie Lee - Head of Beauty & Personal Care, North America, Tmall Global & Koala, Alibaba Group

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