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retailX: Why Shoppable Live Streaming is Here to Stay

1 min read| 3 years, 5 months ago | Premium

WHAT'S INSIDE

Livestreaming is a channel that was made popular in China and has recently made waves among U.S. brands and retailers as a new avenue to build consumer engagement and drive ecommerce. Deborah Weinswig, Founder and CEO of Coresight Research, will present a playbook for U.S. brands and retailers on how to leverage livestreaming ecommerce effectively — covering key trends and technologies and best practices for hosting sessions in-house or working with influencers.
Takeaways:
  • Although U.S. retailers can take learnings from China, they will need to adapt livestreaming ecommerce strategies to U.S. market conditions to effectively engage consumers and drive sales;
  • In adopting livestreaming, retailers should look to build lasting relationships with viewers, starting from targeting the right customers and connecting with them through the appropriate platform or channel; and
  • Livestreaming is more than a marketing tool; it bridges the divide between the digital channel and physical store, which is particularly important in the short term as consumers remain wary of visiting public places amid pandemic recovery.
 

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